Facebook continues to be a cornerstone for digital advertising in 2025, offering diverse placements designed to meet different marketing goals — from brand awareness to direct conversions. But with evolving ad formats and platform updates, keeping your creatives optimized for the latest specs is essential to avoid pixelation, awkward cropping, or even ad rejection.
This comprehensive guide covers all the current Facebook ad sizes and specifications you need, along with smart tips to streamline your design and scheduling workflow — especially with the power of Baked.
1. Facebook Feed Ads
- Image Size: 1200 x 1200 pixels (Square is the recommended default)
- Aspect Ratio: 1:1 (square)
- Video Resolution: Minimum 1080 x 1080 pixels
- Video Length: Up to 240 seconds (4 minutes)
- Text Limit:
- File Types: JPG, PNG for images; MP4, MOV for videos
2. Facebook Stories Ads
- Image Size: 1080 x 1920 pixels (Full screen vertical)
- Aspect Ratio: 9:16
- Video Length: 15 seconds max
- Text Guidelines: Keep text minimal and bold for easy readability
- Tips:
3. Facebook Reels Ads
- Video Size: 1080 x 1920 pixels
- Aspect Ratio: 9:16
- Video Length: 60 seconds max
- File Format: MP4 or MOV recommended
- Tips:
4. Facebook Marketplace Ads
- Image Size: 1200 x 1200 pixels
- Aspect Ratio: 1:1
- Video Length: Up to 15 seconds
- Tips:
5. Facebook Messenger Ads
- Image Size: 1200 x 628 pixels
- Aspect Ratio: 1.91:1
- Text Limit: 125 characters max
- Video Specs: Similar to feed ads (up to 240 seconds, MP4/MOV)
General Best Practices for Facebook Ads in 2025
- Always use high-resolution images and videos to look professional and avoid pixelation.
- Limit text overlay on images to comply with Facebook’s advertising policies and keep ads visually clean.
- Test multiple aspect ratios when running ads across different placements (feed, stories, reels, marketplace) for maximum reach.
- Keep branding subtle but recognizable within the first few seconds of video ads to reinforce brand recall without overwhelming the viewer.
- Use captions or subtitles on videos to engage viewers watching without sound.
How Baked Helps You Design Perfect Facebook Ads Faster
- AI-Powered Templates: Instantly generate perfectly sized ads tailored for each Facebook placement, saving you from manual resizing headaches.
- Auto-Resize Feature: Convert one creative into multiple sizes/formats while maintaining image quality and text clarity.
- Smart Text Suggestions: Get copywriting assistance that optimizes headline and caption lengths for better engagement.
- Batch Creation & Scheduling: Produce a series of ad creatives and schedule them all at once, so you never miss peak posting windows.
Final Thoughts
Keeping up with Facebook’s ever-evolving ad specs can feel like a full-time job — but it doesn’t have to be. Use this guide as your quick reference to avoid costly errors and ensure your ads look stunning everywhere they appear.
Want to speed up your ad creation process and guarantee perfect specs every time? Try Baked’s AI-powered ad design and scheduling tools today, and watch your Facebook campaigns perform better with less effort.