LinkedIn is evolving — and so is how it recognizes influential creators. The platform’s once-exclusive Top Voice badge has quietly transformed into a more inclusive, algorithm-powered system.
What used to be a rare editorial title reserved for elite contributors is now a dynamic program that rewards consistent, high-value content in specific professional categories.
If you're a creator, consultant, or thought leader looking to boost your visibility, here’s everything you need to know — plus how tools like Baked can give you a strategic edge.
What Is LinkedIn’s Top Voice Program?
Previously, “Top Voice” was a coveted badge granted by LinkedIn’s editorial team — highlighting thought leaders in fields like marketing, leadership, or tech.
Now, in 2024–2025, LinkedIn has expanded and modernized the program:
- Two Badge Types:
- Blue “Top Voice” – Still curated by LinkedIn’s editorial team for top-tier experts
- Gold “Community Top Voice” – Algorithmically awarded based on user activity and niche engagement
The goal? Recognize more professionals — not just influencers — who consistently create meaningful content in their niche.
How the New Top Voice System Works
Here’s what LinkedIn seems to prioritize in the new model:
Topic-Based Recognition
You can now earn visibility within categories like AI, Marketing, Leadership, SaaS, and more. Use relevant hashtags and topic tags to signal where your content belongs.
Consistency Drives Discovery
Posting 2–4 times weekly signals that you're active and committed — a major ranking factor.
Engagement Quality Over Quantity
LinkedIn's algorithm rewards conversation starters, not just high-like posts. Meaningful comments, saves, and shares matter most.
Niche Relevance Wins
General content doesn’t perform as well. Staying in your niche (and engaging within it) boosts your authority score.
How to Become a Community Top Voice
Want to stand out? Follow these steps:
1. Pick Your Niche — and Stick to It
Choose 1–2 topics you want to be known for. Tag them consistently and create content aligned with your professional identity.
2. Post Consistently (Without Spamming)
Aim for 2–3 valuable posts per week. That’s the sweet spot for visibility and growth.
3. Use Engaging Formats
Mix up your posts with carousels, one-liners, storytelling, and polls. Rich media formats tend to get more saves and comments.
4. Start Conversations
End posts with open-ended questions. Then reply to comments quickly to build engagement depth.
5. Track, Tweak, Repeat
Keep tabs on what content performs best. Refine your style and formats over time to stay ahead of the algorithm.
How Baked Can Help You Win the Badge
Consistency and quality are key — but managing it manually? That’s tough. Here’s how Baked gives you leverage:
Plan Smarter, Not Harder
Map out weekly or monthly content around your niche with Baked’s AI content planner. Stay aligned with your category.
Auto-Schedule for Max Engagement
Baked finds the best times to post based on platform trends and your audience behavior.
Repurpose What Works
Turn your top-performing posts into carousels, summaries, or video scripts. Baked helps you reuse content strategically.
Batch Content Creation
Create multiple posts in one sitting. Baked handles the formatting, scheduling, and optimization — so you stay consistent without burning out.
Why This Shift Matters for Creators and Brands
Becoming a Top Voice — even a Community one — carries real benefits:
- More visibility and follower growth
- Increased credibility with clients, recruiters, and collaborators
- Higher chance of brand deals, speaking gigs, and business opportunities
- Stronger long-term authority on a platform where organic reach still works
Final Takeaway
LinkedIn’s Top Voice program is no longer reserved for the few. It’s a chance for everyday professionals to shine — if they bring value, consistency, and relevance.
With tools like Baked powering your workflow, becoming a recognized voice in your field isn’t just possible — it’s achievable.