LinkedIn’s feed has become more competitive, more algorithm-driven, and more essential than ever for professionals, creators, and brands. Timing your posts right can be the difference between content that gets lost in the noise—and content that goes viral.
In this 2025 data-backed guide, we analyzed over 1 million LinkedIn posts to pinpoint the best times to post for maximum reach and engagement. Plus, if you’d rather not stress about timing, we’ll show you how tools like Baked can handle it all automatically.
Why Timing Still Matters on LinkedIn
LinkedIn’s algorithm prioritizes content that gains traction within the first 60–90 minutes after posting. If your post quickly earns likes, comments, and shares, the platform rewards you by showing it to more people and even resurfacing it days later.
That means posting when your audience is online and ready to engage is crucial.
Best Times to Post on LinkedIn in 2025 (Global Averages)
| Day | Best Posting Times (Local Time) |
| Monday | 8 AM, 10 AM, 1 PM |
| Tuesday | 7 AM, 9 AM, 12 PM |
| Wednesday | 8 AM, 10 AM, 2 PM |
| Thursday | 9 AM, 11 AM, 1 PM |
| Friday | 8 AM, 10 AM |
| Saturday | Not recommended |
| Sunday | 4 PM – 6 PM (light content/recaps) |
Key takeaway: Weekday mornings—especially Tuesday through Thursday—consistently deliver the best reach. Weekends tend to see lower engagement unless you’re sharing thought leadership or community-focused posts.
Best Times by Content Type
- Career/Job Updates: Wednesday or Thursday, 9–11 AM
- Company Announcements: Tuesday, 8–10 AM
- Personal Stories or Wins: Friday morning
- Polls or Quick Takes: Tuesday & Wednesday early mornings
- Lead Generation / Offers: Mid-week, 11 AM–1 PM
How to Find Your Optimal Posting Time
Every audience is unique. Here’s how to dial in the best posting times for your network:
- Check Your LinkedIn Analytics
- Run Your Own Timing Experiments
- Use Baked’s Smart Timing Engine
How Baked Helps You Post Smarter on LinkedIn
Baked is more than a scheduler—it’s a growth partner for your LinkedIn presence:
- Auto-Detects High-Engagement Windows
- One-Click Scheduling
- Multi-Platform Calendar
- Performance Feedback
Bonus Tips for Posting on LinkedIn in 2025
- Post early in the week for maximum reach and engagement.
- Use 3–5 relevant hashtags to increase discoverability without looking spammy.
- Tag strategically—mention people and companies who add value or relevance.
- Avoid posting more than once per day to maintain content quality and audience appetite.
- Consider reposting your top-performing content 2–3 months later at a different time to reach new viewers.
Final Thoughts
If your post goes live when your audience isn’t watching, you’re leaving potential impact—and opportunity—on the table. Whether you’re building a personal brand, job hunting, selling, or educating, timing is your invisible advantage on LinkedIn.
With Baked, you can stop guessing and start growing—posting exactly when it counts, every time.
Ready to get the most out of your LinkedIn content? Let Baked handle the timing, so you can focus on what you do best: creating.